Disney/Foxs Dark Phoenix has begun rollout in some overseas markets as it looks, and is expected, to dominate offshore this weekend. Early estimates out of China put the start there at over $12M on Thursday ($13M+ including sneaks) which kicked off the Dragon Boat holiday locally. If the movie holds audience attention over the next few days, this portends a $50M+ opening for the full weekend.
However, there may be darker times ahead. The Maoyan score is a 7.7, lower than hoped for and potentially posing issues throughout this weekend which has two local movies also vying for ticket buyers. Maoyan is also reporting slightly different numbers compared to what weve heard from other sources. It has $15.8M for Dark Phoenix through today including limited Wednesday previews.
In what is the last Fox/Marvel X-Men movie before Disneys MCU likely reboots the mutant hero franchise, Dark Phoenix will touch down in all major markets, save Japan and Indonesia, through Friday. Our early low-end range on the movie was $120M for international, and depending on China, it could ultimately skew lower.
We dont have all of the numbers for the offshore markets that opened through today, but the ones we are privy to show Dark Phoenix as No. 1 in eight out of 11, mostly lower than the last X-Men movie, Apocalypse. That film was a critical disappointment domestically at 47% splat on Rotten Tomatoes while Dark Phoenix is carrying a much rottener 23%.
Overseas, the key markets we have intel on include Korea where the cume is about $2.8M through Thursday after getting a nice bump during todays Memorial Day holiday. Still, it was No. 3 for the day while local juggernaut Parasite is still tops (no one expects to beat that Palme dOr winner) and Aladdin jumped into the No. 2 slot. Dark Phoenix is currently tracking below Apocalypse in that market.
In France, despite a No. 1 bow on Wednesday, Dark Phoenix is about 30% off of Apocalypse. In the UK, which likewise started Wednesday, its down by Read More – Source