Refresh for latest…: Sonys Men In Black: International performed in line with pre-weekend industry projections, landing $73.7M at the international box office. Added to domestics fizzle, the global launch crossed the century mark with $102.2M. Offshore tracking is on par with Teenage Mutant Ninja Turtles and 19% behind Men In Black 3 in like-for-likes and at current exchange rates.
There were No. 1s in 36 out of 56 markets, including China which led all play. The start there, however, is below the $30M most were seeing pre-release. Poor word of mouth and social scores led to a $26.3M three-day bow. Reviews aggregator Douban gave it a 5.8 while ticketing platform Maoyan chimed in with a 7.4. MIB4 is presented by Columbia Pictures with co-financing from Middle Kingdom behemoth Tencent and previous MIB partner Hemisphere Media Capital.
Industry finance sources tell us a final worldwide box office of about $300M will trigger ancillaries for a break-even result. That number could be on the cards, but will be close. In some markets, the F Gary Gray-helmed Chris Hemsworth/Tessa Thompson-starrer is drawing family audiences with pick-up on Saturday. As Anthony has detailed, Sonys exposure on what it says is a $110M budgeted pic is 50%. Global P&A was an estimated $120M with luxury promo partners bringing in $75M.
Part of the idea with this fourthquel was that it would stir nostalgia for some while bringing in new audiences to the franchise who wouldnt have seen one of the original trio on the big screen. Awareness was high, but the movie wasnt overwhelmingly a first-choice. Overall, the past few weeks havent been much to write home about from overseas for studio tentpole sequels, and audiences are agreeing with critics for the most part. Folks areRead More – Source