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Walmart uses virtual reality to test new store managers

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Rebekah Tuchscherer

USA TODAY

Published 8:41 AM EDT Jul 8, 2019

Walmart Inc, the countrys largest private employer, is using virtual reality headsets to test which employees have the aptitude for middle management positions.

The VR headsets place Walmart associates in real-life situations — like calming an angry shopper or giving new employees a store tour — that test knowledge of store departments, decision-making, leadership capacities and soft skills to place employees in the best-fitting job, says Drew Holler, Walmarts senior vice president for associate experience.

The situations can then be virtually replicated and standardized for hundreds of employees, eliminating bias while placing employees in positions that best fit their skill sets.

“What we measure is how they engage with us,” Holler said. “Theres no right or wrong, but it gives an understanding for their level of maturity when it comes to leadership, as well as how they view customer service.”

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STRIVR, a company based in Menlo Park, California, designed Walmarts virtual reality training using $250 Oculus Go VR headsets. Oculus is a VR company owned by social media giant Facebook.

Walmart and STRIVRs partnership started three years ago. In 2017, the VR headsets first rolled out in 30 Walmart Academies where associates were trained to handle situations from the everyday, like managing the produce section, to the rare, like Black Friday madness.

Since then, the Oculus Go VR headsets have expanded to all Walmart storefronts and 10,000 of the 1.2 million employees have undergone the skill management assessment as of February, according to Holler.

How it works

32-year-old David Arias, a 12-year employee of a Walmart in Economy, Pennsylvania, earned a promotion and 10% pay raise one month ago after being tested with the VR technology.

He said one of the VR scenarios required him to act as manager and assist a store employee and customer searching the aisles for mascara. Based on his handling of the situation, his hiring manager and the VR technology determined he had equal strengths for teaching and leadership.

“Our environment truly is 360 degrees, so a move to VR is a superb choice in keeping up with the times,” Arias said. “You get a better feel for what its actually like to be in those shoes.”

Holler said the VR assessment is only one of the “data points” used during the hiring process. The final decision is still made by the hiring director.

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