This article originally appeared on People.com.
For her first appearance at Queen Elizabeth‘s annual Christmas lunch, the royal bride-to-be wore a black-and-white dress from the London-based brand Self Portrait. And within hours of her being pictured in it (only from the neck up!), it’s already sold out.
The dress is the designer’s “Nightshade Midi Dress,” which features a black lace top with pink and white details, and a solid black skirt. The dress also comes in a mini style, which is, of course, also sold out. Even the version of the dress that was available on The RealReal is gone.
Luckily, there are plenty of similar styles available. Self Portrait makes several, including the Payne Cutout Mini Dress and the Hudson Mini Dress. There’s also this style from Rebecca Taylor, and this one from Elie Tahari.
This is hardly the first time that Meghan’s outfits have promptly sold out after she appeared in them. After she wore a coat from the Canadian brand Line the Label to announce her engagement to Prince Harry, the brand’s website crashed. And the jeans she wore for her first public appearance with Prince Harry at the Invictus Games in September, from Mother Denim, also quickly sold out. (Luckily, thanks to the brand’s manufacturing process, her favorite white shirt will never sell out.)
And it’s just the beginning of the Meghan Markle effect. Just wait until we have a wedding dress to emulate!